Search Engine Optimization
It has become a widely known fact that thirty-five to fifty percent of all traffic to your web page will be due to organic searches. Hence, a good understanding of the most efficient methods for making your page findable and generating traffic is essential. The following are best practices for search engine optimization:
The Importance of the Page Title
- Search engines will scan your page's title first, making it one of its most important attributes.
- Don't merely use acronyms. Instead, use both acronyms and full terms to maximize your search engine findability.
- Be sure to incorporate keywords early into your title.
- Limit your title to ten words, as an overly long title can confuse and disorient search engines' bots.
Optimization of Keyword Density
- A good understanding of your audience's vocabulary is necessary to pick the right key words and general terminology. If you fail to do so, you are sure to lose a large percentage of your target demographic.
- Be sure to litter your copy with keywords relating to your topic, particularly in your early introduction / site description.
- Use the same terminology and phrases throughout to increase your search position.
- However, you should utilize constraint. If your keyword density exceeds forty percent, search bots become suspicious and might even filter out your page.
- I'd recommend three key term for every hundred words of copy.
- Include the occasional question in your copy, even if it is only rhetorical. Search engines like Ask.com or AskJeeves.com cater to a user base phrasing their searches as questions.
Don't Clutter Your Page
Nothing gets better search results than clear, well-focused content. It is better to specialize in one topic and cover it in depth than to try being all things to all people.
The Importance of Meta Data
Meta tags are essential in describing the content of your web page. Like titles, meta tags should support the specific content of each page to naturally increase search engine results.
